One of the things we have learned after 10 years in the industry and after visiting several international fairs, is that not all manufacturers innovate without losing commercial perspective. For me this was one of the main reasons why we started our collaboration with IDC Group.
The simplicity of its lines, the vanguard design and capacity to combine different tendencies and bring them into the bath sector with a clear focus on the end customer, were the main grounds of our partnership. We started with 2 full concepts after having a good reception on our daily sales and 9 months testing.
USA – Owner – CEO – Retail business.